MotherHow

Web portal development project that provides unique articles, written by professionals, to guide new and potential parents over a wide range of topics.

YEARS COOPERATION

DEVELOPERS TEAM

COUNTRY

Challenge

Our client turned to us to fulfill their goal of creating a professional parenting web portal that could attract high levels of traffic and bring in revenue through direct advertising and Google advertising.

Our main client’s priorities were:

User-friendly and mobile-friendly designs
Optimisation for access using tablets and mobile devices
SEO optimisation
High response speed
Custom user-attractive features such as a due date calculator

Solution

We supported our client on this project from the very beginning of the development process.

We put together a team to meet our client’s requirements that included:

Design and development of the web portal from scratch
Launch of the first working MVP version within just two months
Provide the best possible internal SEO solution for this website
Optimise the website speed to just 0.7 sec, faster than 95% of other websites
Adapt the service to work on mobile devices and tablets

Result

Thanks to our work on SEO optimisation and inclusion of user-valued content, the portal achieved more than 250,000 page views per month, and the traffic continued to grow.

Thanks to high website traffic and search engine authority, the web portal resource obtained a good reputation that enabled them to work with some of the big commercial brands in the maternity niche.